About Us

We are founders, entrepreneurs and professionals in our fields. We help businesses—new and old—reach their potential by solving problems, developing effective strategies to achieve business success, and effectively executing on those plans. We do not aspire to be “consultants,” but partners embedded in the businesses with which we choose to work.

Meet The Team

Luke Livingston

Luke is an experienced entrepreneur with sales, marketing, and operations chops. In 2010, at the age of 25, he founded Baxter Brewing Co. in Lewiston, Maine. At the time, the brewery became one of the fastest-growing craft breweries in the country and landed Luke on Forbes’ prestigious “30 Under 30” list of the most influential entrepreneurs under 30 years of age. As well as local recognition in Maine Magazine’s “50 Mainers Charting the State’s Future” and Mainebiz’s “Next 20 – 20 Mainers Shaping the Future of the State’s Economy.” As president, Luke grew the company’s sales to $5 million and built an international distribution network before stepping down from his day-to-day role in 2019. Luke co-owns Saga Enterprises, an e-commerce company he founded in 2016 that operates in the Amazon FBA space and is on pace to generate more than $750,000 in revenue in 2020.

Whit Richardson

Whit is an award-winning journalist and communications professional. After more than a decade in the newspaper business, during which time he won the prestigious Gerald Loeb Award for Distinguished Business and Financial Journalism from the UCLA Anderson School of Management, Whit took his experience crafting narratives and distilling complex topics into easy-to-understand terms to the corporate world. Until recently, he led communications and investor relations for 4Front Ventures, a publicly traded company operating in the legal cannabis industry. Whit led 4Front’s communications and marketing efforts from its nascent stages to emerging from stealth mode to finally going public in the summer of 2019. During that time, Whit was instrumental in developing the communications strategy that the company used to raise more than $35 million. Whit is also the founder of Maine Startups Insider, which provides news, resources, information, and events for Maine’s startup founders and innovation-focused companies.

Jacob Eslinger

Jacob has more than three decades of experience working in the hospitality field. He has been involved with many local and national brands, including The Holy Donut and Buffalo Wild Wings. As marketing director of The Holy Donut in Portland, Maine, he was responsible for developing the company’s brand and executing on an effective marketing strategy that grew the brand’s online social presence to more than 38,0000 followers. A Maine native, Jacob moved to Charlotte, N.C. after college where he ran several popular restaurants. He was selected as one of 16 chefs in America to participate in the Culinary Institute of America’s Culinary Enrichment and Innovations Program, which focused on creative and innovative ways to motivate and inspire people in the workplace. He has always had a passion for teaching and is currently a Certified Instructor and Proctor for ServSafe under the National Restaurant Association.

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