We Are Professional Problem Solvers
Brickyard Collective is not a marketing agency. At least not in the traditional sense. We work with small- and medium-sized businesses to better align and optimize their sales and marketing efforts, which in turn fuels rapid growth.
We want to tear down the wall between sales and marketing. After all, you can’t have sales without marketing, and you can’t fund marketing without sales. So we focus on marrying those efforts to help businesses launch products, find customers, drive leads, grow sales, and create rabid fans.
Product Lab
- So you have an idea for a consumer product. Now what? We help companies:
- Refine their vision and develop a product roadmap
- Understand the market landscape and plan accordingly
- Develop a go-to-market strategy for both ecommerce and brick-and-mortar retail
- Get established on Shopify and/or Amazon FBA and execute on plans to generate important early traction
Brand Strategy
- An effective brand helps you control how current and potential customers perceive your business. We help companies:
- Define how you want to be perceived
- Pull the right marketing levers to help create that perception
- Communicate your promise to customers
- Design effective and engaging packaging and point-of-purchase displays
Sales Optimization
- Marketing a product or service isn’t enough; companies need to develop a smooth sales process to convert people who become aware of your brand into customers. We help companies:
- Develop effective and efficient sales strategies
- Optimize their websites to convert more leads into sales
- Build & manage CRMs, B2B pipelines and everything in between
- Identify and get in front of their ideal audience
Marketing Strategy
- You can't have sales without marketing; companies need to know how to reach the right audience and by what path. We help companies:
- Develop effective bespoke marketing plans
- Ensure their marketing efforts align with the brand strategy (whether we developed it or not)
- With budget allocations, by customer and channel
- Design comprehensive marketing campaigns that fit. Whether that's on Facebook, in the mail, or all-over
Some of Our Partners
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